Your website is your digital online storefront, and first impressions matter. If your website looks outdated, is slow, or isn't mobile-friendly, customers will likely take their business elsewhere.
A poor user experience can also hurt your brand and turn potential customers away. If your website is technologically behind, it can also put you at a competitive disadvantage. There are many reasons why you might need a new website.
The internet has billions of sites, making it essential that you stand out and reach the right audience. At BBNDRY, we understand what it takes to have a successful website.
This is more than having a website that looks appealing, it needs to meet the goals of your business. For people confused about the fundamentals of a good website, here are some reasons it's time to get a new website.
1. Your Website is Outdated
Your website looks like it was designed in the early 2000s. If your website looks dated, it will give visitors the impression that your company is also behind the times. If your website is more than a few years old, there's a good chance it's outdated.
Technology evolves quickly, and what might have been considered cutting-edge a few years ago is now slow and not working. This can impact your user experience and cause you to lose customers.
A good website will be faster and more responsive, giving your users a better experience. It will also be designed with modern SEO best practices in mind, helping you rank higher in search engines and get more traffic.
And if you're unhappy with your current website design, a new website will give you the opportunity to start from scratch and create something that better reflects your brand.
2. You Don't Have A Mobile-Friendly Website
The organization of your website is not based on the order of importance. However, an unresponsive website is a pointer that you should get a new one.
With a responsive web design, your website will launch correctly across various devices, and your users will have a memorable experience, no matter the device.
Even recent statistics reveal that many people now use their mobile device to access the web, way more than their desktop and other PC. More than 60% of users use their smartphones, making it essential to ensure your website fits the bill.
3. Loading is Extremely Slow
Many consumers, about 47% of them, expect a website to load in 2 seconds or less, according to research. Also, about 40% of users will leave a website that takes anything above 3 seconds to load.
The solution here is clear – to avoid losing customers to competitors, make sure your page loads instantly. If your page takes up to a minute to load, you might need another one.
Fortunately, at BBNDRY, one of our performance indicators when designing a new website is to ensure that the website loads quickly. Everyone with a slow website is missing out, and potential customers are probably moving to your competition.
4. Your Bounce Rate is Too High.
You might wonder what bounce rate means? Google defines bounce rate as a single-page session on your website. With this, if your website's success depends on visitors viewing more than a page, then a high bounce rate is not what you want from your site.
Many factors are responsible for a high bounce rate, like hard-to-read content, horrible user experience, impaired functionality, and unattractive design. The good news is that a complete redesign of your website can transform all these.
5. You're Not Generating Leads From Your Website
Your website is one of your most powerful marketing tools, and if it’s not generating leads, then it’s time for a new website. Your website is outdated and no longer reflects your brand.
As your business has grown and changed, your website has stayed the same, making it seem like you’re stuck in the past.
Your website should be a lead generation machine, but if it’s not, then it’s not doing its job. A new website can be designed with lead generation in mind, so that you can finally start converting visitors into leads.
An outdated website can deter potential customers from doing business with you. Plus, if your website isn't optimized for search engines, you could miss valuable opportunities to reach new leads.
6. Your Website is Not Appealing
There are some essential questions you have to ask yourself about your website:
· Are you happy with it?
· Does the website make you delighted?
· Does the website give the right impression of your brand and business?
Should the answer be negative, you need a new website. Research by Adobe reveals that 38% of consumers will disengage from a website if it's not aesthetically appealing (source. Adobe). This is called bad user experience, and is common when a website isn't designed with users in mind.
When your site navigation is too complicated that your users can't load it on their mobile, with various contents hidden and can't be accessed, section hierarchy is confusing, and there is no call to action, the user experience will be negatively affected.
If the above describes your website, the best point of call is a complete redesign. This involves upgrading your website into something intuitive with a simple information flow that will transform your business.
7. Your Website isn't Secure
If you have an old website, it might not be secure. That means hackers could potentially access your site and steal customer information or plant malicious software. If your website is hacked, it could damage your reputation, and you could even face legal consequences.
That's why it's important to have a secure website. If you're using old technology, it might be time for an upgrade. Newer websites are much more difficult to hack, and offer customers a better experience.
Investing in a new website is an important decision for any business. But if you're using an outdated platform, it could cost you security and customer satisfaction. Don't wait until it's too late.
8. Your Website Is Hard To Use, And Updating Your Content Seems Impossible
What a terrible thing to be unable to update your content unless you pay IT guys heavily. This doesn't seem right, which means you need a new website with the perfect content management system.
If your website is hard to use, it may be time for an update. Outdated plugins and content can make a website difficult to use, and it may not be easy to find a developer to help with the problem.
A new website can be a great way to get more visitors to your site and improve your business.
Do You Need a New Website?
In conclusion, if you want to reach a wider audience, update your website more frequently, or want more control of your site, then you might need a new website. A new website can also help you save time and money in the long run.
If you think you might need a new website, contact a web design company today., if any of the following apply to you, it might be time for a new website:
-Your website is more than 5 years old
-Your website is not mobile friendly
-Your website does not reflect your current brand
-You are unhappy with your website's design
-You are not getting any leads or sales from your website
If you can relate to any of the above, it might be time for an upgrade.
At BBNDRY | Digital Web Agency London, we ensure that every website we build has a simple and intuitive back-end of the website, to manage content, update images and videos. There are comprehensive training sections that help you become good at handling WordPress.