Content Marketing

Content Marketing

This is a relatively new term that stands for all marketing functions, which involves meeting business objectives by planning, executing, and sharing content. The mode of presenting this content is a factor of what you want. You can use infographics, engaging videos, and informative blogs.

Content marketing stands out from other forms of marketing in that the central idea behind content marketing is not to sell. With valuable content, you can build trust and loyalty that will make people count on you.

We are one of the leading content marketing agencies in London. We have strategies that can make your business stand out in many ways. All in all, the strategy we have will be customized to suit your business needs and goals.

Content Marketing
Boost brand awareness and affinity

Boost brand awareness and affinity

Irrespective of your business's status - (new business or a business that simply needs a boost in brand awareness) - content marketing agency can guide you. The first step in getting your brand closer to your target audience revolves around grabbing their attention. We will design a workable strategy for content marketing. Our approach will trigger your audience's emotion, amazement and curiosity to get them to come to you.

Make your website traffic better

Having a repeat customer is one of the goals of content marketing. This is not about misleading prospects with click baits. Rather, you will have content that speaks for itself, allowing you to come clean with potential customers on what they can expect. With this, they will likely come back for repeat purchases.

You need content with high quality, and you can achieve this with a good content marketing agency. With this, you can be confident that your audience is getting what matters. One of our tasks will be to help point out your marketing and target audience.

Build your social media presence

Build your social media presence

If you are not harnessing social media's power in promoting your business, you are missing out a lot. In handling social media account, make sure you always strive to grow your audience. With a huge audience, you have more opportunities; hence things like customer loyalty, brand awareness, and the high conversion will most likely follow.

A lot of businesses are usually at a crossroads of what to share on social media. This is where your content marketing strategy plan comes in. This, alongside a content calendar, will make social media marketing pretty easy.

You can count on us to guide you through proven steps to identify your target audience. We will teach you where to find them and how to analyze their behavior. We will even help you analyze your competitors.

Improve your search engine visibility

Many businesses do not prioritize search engine ranking. However, for many, that want to hit the first page of Google, a detailed SEO plan cannot be overemphasized. Before going about with your plan, be sure that you rank for the exact keywords you want to target. This is one of the things a content marketing agency will do for you.

Content marketing alongside search engine optimization goes hand in hand. For your content to rank on search engines, you need relevant, shareable, and helpful content. This is where the services of a focused content marketing agency that understands the nitty-gritty of SEO comes in. They will help you target both short and long-tail keywords to improve your ranking.

Improve your search engine visibility
Links and online press coverage

Links and online press coverage

Another helpful and strategic way to get your brand before prospective customers are via journalists, magazines, and influencers.

If your content is helpful and compelling, you will attract editorial links. This will seriously help your SEO campaign because backlinks are key in getting your content out. Backlinks are links from external sources, pointing back to your website. The beauty of this is that the more link pointing back to you, the more solid your SEO will be. If you have links coming from a trusted news site, it will be more valuable. A trusted content marketing agency that knows its onions will understand how helpful this is to a company's SEO campaign.

Copywriting

Every business needs to communicate with words. However, you need to be strategic with your choice of words as it can determine your success.

We are skilled in coming up with copies that represent your brand and speak your mind. We know how to help you establish your tone of voice to represent your brand identity ad make it stand out in the digital marketing world.

We have a team of copywriters that will produce various types of copies like

  • Blog
  • Script
  • Website page
  • Long-form copy
  • Short-form copy, and many more.
  • Content strategy

A well-planned content is primal to boosting your SEO and online marketing success. Knowing where to start and how to go about it might be a huge challenge.

This is where we have got your back. We have the skills and resources to improve your online presence. Our reputation and success over the years speak for us. We can help with your digital marketing goals by boosting social traffic, generating backlinks, and increasing brand awareness.

  • We have a strategic approach to content that does not involve a single deliverable but series of phases with your success as the end goal
  • We revolve our digital content strategy around hero assets that will get you ahead of the competition.
  • We will tailor our ideas to meet your audiences' needs to ensure success with our campaign.
Onsite content optimization

Onsite content optimization

Providing top-notch content is not the end of the game. We have strategies to make sure that your content performs well on search engines. We will also help you get it to the front of your target audience to facilitate sales and conversion.

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