A Shopify store is an exciting site to own, as it's your own e-commerce business established on Shopify. Sadly, you might not have encouraging sales even with top products.
Website owners in this situation should consider their organic traffic because low to non-relevant traffic could be the reason. With increased traffic, your sales will increase as more traffic naturally equates to increased traffic.
The good news is that there are "tried and tested" methods to encourage organic traffic and boost sales. Let's find out how we can help you gain more traffic and more sales.
The Best Approach To Improve Traffic For Your Shopify Website
The approach to get your customers to your Shopify store is to make them visit your website. Getting more exposure for your website, maybe through search engines or social media platforms, will translate to increased traffic.
We will explore six ways you can improve your organic traffic, which will translate to increased sales:
1. Make Your Shopify Store Optimized for Traffic From Search Engine
After your customers research your product on a search engine, they might become more aware of your brand. With Google Adwords, you can easily reach your target as they make it possible to have your website directly before your customers
For people who are not keen on pay-per-click advertising and would love to make it easy for their customers to access their website without spending too much, search engine optimization (SEO) is the ticket for this.
SEO involves everything you do to make your online store easily discoverable by search engines. One can do this in many ways, such as finding out your customers needs through keyword research and getting feedback. The foundation of any SEO is knowing what your target is searching for online.
The search phrase targets, known as keywords, will guide your SEO process. Besides, understanding what your target is searching for will help you create the ideal content for your online shop. The search for relevant traffic starts with keyword research.
After having a list of relevant keywords, it is essential to use them throughout the website. Make sure your keywords appear in Alt Tags present on images, with unique product titles, all the right contents and product descriptions.
2. Unique Content For Products That Attract Customers & Search Engines
The idea of having content on your website is to attract visitors. You do not need highly detailed content, but a paragraph below every page will help.
A tool such as KWfinder can help shed light on the recommended keywords in various parts of the category pages. With this, you get multiple phrases that revolve around the keyword with high search volume.
Many e-commerce firms use this tactic to improve their organic traffic, and you can follow suit. Before doing this, you need to know the primary keyword for all your online pages. Enter it into the KWFinder tool, which will give you some related keywords.
With an updated website, go to PingFarm and type each URL and click the "Mass Ping", which will notify the website of the new content just added to your website.
Once the search engine crawls your site, your website will move up in ranking, which will lead to more traffic.
3. Consider Guest Posts for Sites in Your Niche
Unknown to many shop owners, search engine loves and favours a healthy and reliable backlink profile. As a result, there is a high probability that websites on the first page of Google have many other websites linking back to them.
You will be better off with many links pointing to your website
The more links you gain to your website, the higher your domain authority. Domain authority is a virtual ranking with which Google, and other search engines know how users recommend your webpage
With higher rankings come better website traffic which begs the question: how do you get links from other websites?
Offering to write a guest post that is highly informational and helpful to the readers is a good approach, rather than waiting for a link back to your webpage from random visitors.
You can visit blogs within your industry and contact the ones that accept guest posts. Contact as many as possible and publish some guest posts every month. Make sure to have a link to your Shopify store in your author bio.
4. Consider Blog Post of Influencers in Your Niche
Writing blog posts that feature influencers in your niche also translates to more links and increased traffic. With some research, you can detect the major influencers in your niche that are respected and help obtain quality traffic relevant to your business.
With the list of influential blogs, create a short feature for each using an expert round-up style. After publishing, share it and make sure to tag the blogs. It is possible to reach out to blog owners and inform them that you have a feature written about them.
5. Influencer Marketing on Social Media
An influencer marketing campaign can help get your shop before your target. A social media influencer is anyone with a pretty high number of followers that are engaged.
With influencer marketing, you can improve brand awareness, web traffic and increase average orders on your store.
The first step in starting an influencer marketing campaign is to know how it fits into your entire marketing campaign. Facebook and Instagram ads are the best place to start, depending on your goal for the influencer campaign.
You can then contact several influencers, whether through cold outreach or influencer marketing platform. On securing your influencer, you can proceed to launch your campaign.
6. Integrate Social Media
Run ads alongside influencer campaigns, and it is essential to tap into what social media also offers. As a result, you need to integrate your preferred social media platform with your Shopify store.
Instagram is an excellent place to start as it stands out as the second top order value of the entire social media marketing technique. Which means that lots of users spend more due to Instagram marketing compared to others.
Instagram has partnered with Shopify to make it easy to shop directly from Instagram. There are shoppable posts on Instagram in which people only need to click the image to get product details.
When you link your Shopify store to your Instagram account, you have made it easier for your users to make the purchase easier.
Facebook also stands out as the platform with the most sales, making it a terrific idea to integrate your Facebook business page with Shopify.
Transforming your business page into a Facebook Store makes it easy for shoppers to connect with your store on Shopify.
Increase Traffic and Boost Sales
Here are six tested strategies to generate traffic to your store on Shopify. When you follow each procedure, your organic search traffic will increase, boosting your traffic from social media. You can reach out for a quick consultation with BBNDRY.
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