Introduction to Website User Experience (UX)
UX Design (User Experience) is the approach used by the process design teams to bring forth websites that have meaningful and the right experience for users. It is a rigorous period targeted at establishing the website's foundation in content hierarchy, user journey, and structure. At it's heart the user experience is essential to any website specially with the new Google page exeprience update in 2021 which is due to finish updating on August 2021
From strategy, testing and research, it is possible to structure the content and establish the navigation so that every user in need of whatever information knows their way around the site to engage the relevant call to action.
Here are the principles that guide us:
Our UX Principles:
1. Stakeholder and User Questionnaire
We will structure customized questions for the main project stakeholders and users. In addition, we will conduct face-to-face interviews with stakeholders to establish the significant business goals they have for the website.
We also conduct user questionnaires online to establish what users need and what information they regard as valuable. Also, all business goals will be confirmed, and make sure we can work with the findings of the questionnaire.
Also, we establish tracking for Google Analytics conversion alongside heat map using HotJar on the client's site. This result will provide us with data to understand the behavior of visitors to the website. This way, we can see all drop-off points, note the pages, and call trending action.
Analysis of visitor’s behavior will allow us to use the data to guide our decisions on the website.
3. User Personas
This interaction with the client could be online or face to face, and we collaborate to establish a user persona for the site. We take various data like ages, sex, job, tastes, primary audience, family status, location, etc., to establish the user personas.
With this, we can create empathy maps for the user journey and understand how a series of people will interact with the site. We can also transform this into User Storyboards that illustrate the movement of these personals in the site pictorially alongside the decision that guided such.
4. Kick-off Workshop
We dedicate a day as a workshop to introduce the web project. This will involve introducing the project team, discussion on the audiences, user persona, analytics finding reports, search for inspiration and competitors, the timeline for the project, and the technical and functional aspects.
5. Sitemap with Information Architecture
The idea behind the kick-off is to come together to create the architecture with a detailed sitemap for the site. This involves exploring the main pages with the subpages, navigation, hierarchy and content block, taxonomy, call to action, and any requirement for CMS.
We use these data to form a map of pages alongside the section that constitute such pages. This will act as a guide for the client to populate the site with visual and written content.
Once we present the sitemap to the client and it is approved, it will serve as a blueprint to establish the site's wireframes. This is when we set the foundation of each page with images and contents, headlines, and a call to action.
Every page comes with content blocks present on the sitemap, which will be linked together to form a prototype. We send the client this prototype with important functional notes for them to have a feel of the user experience.
7. User Testing and Amends
In addition to transferring the prototype to the client, we employ online testing software to get essential feedback on the Wireframe prototype. This feedback from the client and users guides our sections of amendments to get the final Wireframe we will use for the User Interface Design.
With our UX process, almost every essential concerning the visual part of our website have been considered. The strategy, architecture, goals have all been considered, which will give the site the right user experience alongside the essential success required for the project.