Here's Why Hiring a Marketing Agency for Your Ecommerce Site is Unfair to Your Competition

Here's Why Hiring a Marketing Agency for Your Ecommerce Site is Unfair to Your Competition
  • Jul 05 2021

 

Everyone who's ever tried to open a store online knows that in the e-commerce world, there is fierce competition, which explains why many people might consider working with an e-commerce marketing agency to get their own "unfair advantage."

 

People with goods and services for sale online must get in touch with the right marketing agency to help them stay ahead of the competition.

 

With the constant change in the e-commerce industry, staying well-informed with the latest trend does not come easy. When you work with leading e-commerce marketing agencies, such as BBNDRY, experts in digital marketing, they give you "The unfair advantage."

 

They know your industry, your goals, and how to beat your competitors on search engine rankings.

 

For people investing time, money, and effort into their online business, it is essential to know the proper marketing techniques not to lose out or burn through your marketing budget before you even start.

 

There is no shortcut online, usually making it necessary to go with the most experienced digital marketing agency as your backing.

 

 

Here Are a Few Reasons to Work with an E-commerce Marketing Agency

 

 

Overtake Your Competition

 

Motorcyclist overtaking their competition.

Photo by vikram sundaramoorthy on Unsplash

 

There is a significant probability that your competition already has a digital e-commerce strategy through their very own marketing agency; however, this shouldn't come as a surprise as everyone wants to be ahead.

 

Everyone wants an edge over their competition, so anyone serious about making sales or getting their brand recognised online will have to either hire a marketing agency or even freelancers to help them ensure they stay ahead of their competition.

 

These strategies employed by your competition make it essential not to be left out. Whether you're already a marketing guru or thinking of hiring a digital marketing expert, you must have a solid marketing strategy that will ensure your the one racing ahead of your competition.

 

 

Technical Expertise

 

Technical expertise of hand drawing. BBDNRY ecommerce marketing

Photo by Ayelt van Veen on Unsplash

 

Doing some marketing yourself might seem like a good idea. However, there is no way you will know everything about SEO, Google Ads, promotion on social media, and everything that digital marketing entails unless you are a marketing guru.

 

As a result, tapping into the knowledge of an expert makes sense. Make sure to choose a marketing agency as, according to market news by emarketer.com, e-commerce sales will have expected to grow by 18% in 2021.

 

 

Return on Investment

 

Return on investment sales charts. BBNDRY marketing investment

Photo by Markus Winkler on Unsplash

 

Ideally, you should see e-commerce marketing as an investment – spending money to make money.

 

You want to generate as many leads as possible with better sales. The sales can only come with better traffic to your site. With a skilled marketing agency specialising in e-commerce on your side, it will cover your marketing cost with increased revenue.

 

 

Breaking Boundaries

 

Breaking boundaries boxer breaks through concrete slab, BBNDRY marketing

Photo by Damir Spanic on Unsplash

 

If you have an internal team, they will likely concentrate on past successful ideas. However, past successful tools might not be applicable in the present ever-changing online world, making hiring an independent marketing agency important. They will give a new marketing strategy that will generate better prospects for your business.

 

You can trust the expertise of a digital marketing agency experienced in e-commerce SEO with a history of serving clients in a similar industry, which will benefit your business.

 

 

Seamless Access to Latest Product for Marketing

 

Seamless Access to Latest Product for Marketing lightbulbs on yellow orange green background

Photo by Daniele Franchi on Unsplash

 

One of the challenges of most businesses is not knowing the best tools to use for their online marketing campaign, and some don't even know they need such tools

 

Digital marketing agencies use some of the best tools such as SEMrush, Sitebulb, MajesticSEO, and many other auditing and SEO analytical methods to get ahead in the competition.

 

In short, digital marketing agencies have the technological advancement for the best marketing tools. An agency specialising in e-commerce marketing gives you access to the best tools and processes to grow your business.

 

 

Exceptional Resources in PPC

 

Exceptional Resources in PPC Pay Per Click with Keyboard

Photo by Launchpresso on Unsplash

 

For your PPC (pay per click) campaign to be successful, you need an expert due to the tricky nature of paid campaigns. They require a lot of time and investment to see results.

 

The right e-commerce agency knows the best practice, selecting the right keywords, and structuring everything to meet your goal.

 

 

Implementing Creativity in Digital Marketing

 

Implementing Creativity in Digital Marketing

Photo by Dragos Gontariu on Unsplash

 

A marketing agency needs to have a creative team with a series of experiences in various fields, which will help highlight the company's main features. Many times a positive response from you, the client to the creative marketing from a marketing agency is one of the factors.

 

However, the central aspect of a successful digital marketing campaign should be the positive response of your users, your audience, and your customers which usually translates into more sales especially if you're an online store owner

 

 

The benefit of Quality SEO Experience

 

The benefit of Quality SEO Experience

Photo by Brooke Lark on Unsplash

 

E-commerce store sales growth occurs by having a solid online presence through intense digital advertising and marketing to thrive in their industry.

 

For your website to rank on Google and other search engines, your site needs to cover all factors of technical SEO along with creative design that is essential to your marketing strategy. The primary role of the team is to attract more visitors and convert them to paying customers.

 

When you work with professional creative marketing agencies and generate positive results, you will realise that any other agencies who over-promise and underdeliver do not measure up to the task.

 

Make sure to leave it to the professionals if you want the unfair advantage.

 

 

Essential Factors in Examining Ecommerce Digital Marketing Agency

 

Essential Factors in Examining Ecommerce Digital Marketing Agency

Photo by Sharon McCutcheon on Unsplash

 

As soon as you realise the strong points of digital e-commerce marketing, you will be surprised at how much unfair advantage you will have over your competition. In your search for the best marketing agency, you will come across many companies that have different and similar specialities.

Confusing as that sounds, these agencies tend to overlap in their fields. However, it's essential to detect the best one that will fit the goal of your business and your brand.

 

How do you do this?

 

First, make sure to examine their website and get familiar with what they offer. Digital marketing has various areas of expertise, from PPC to Social Media Optimisation

 

Ideally, you will be able to choose an agency that knows your business strengths and weaknesses with expertise in your field and has a proven record of marketing in that industry

 

Don't choose an agency that only uses automated software and only knows only one way of marketing. For example, hiring an Instagram focused marketing agency with little to no experience in marketing e-commerce stores will have minimal impact on your online growth if you have a Shopify store without an Instagram presence.

 

Also, make sure your agency of choice has a track record of success. If possible, check previous projects and hear them out on how they achieved success with the project.

 

You also want to check out their technical knowledge. In other words, they should be knowledgeable about giant e-commerce platforms like Amazon, Shopify, Magento, etc. It is also essential to understand the marketing strategy they want to use for your business.

 

Ensure that it entails SEO, Lead Generation, CRO, email marketing, etc. Make sure to discuss each of these and how they can help you with the implementation.

 

Make sure you are not afraid of asking questions of the agency before you hire. Your business marketing, whether via email marketing, SEO, PPC or social media, is vital and relevant for your e-commerce store, and you want to ensure they tick all the right boxes.

 

 

Are Your Set to Partner with an E-commerce Marketing Agency?

 

Are Your Set to Partner with an E-commerce Marketing Agency?

Photo by Jed Villejo on Unsplash

 

If you want to scale and promote your business, you need to work with a skilled e-commerce digital marketing agency. For all enterprises to thrive online, lead generation services are essential, and you need the backings of the best expertise.

 

If you have made up your mind to work with an e-commerce marketing agency, make sure to examine how the interaction will benefit your business. Don't forget to discuss their record of success and request their strategies and techniques for success.

 

Get in touch with us at BBNDRY if you want to work with an e-commerce marketing agency that fits your entire goal. As one of London's best digital marketing agencies, we desire to partner with you and guide your business to its maximum potential growth.

Share:

Do you have a project you think that we will love?

TELL US ABOUT YOUR PROJECT

Get Started

Let’s find out how to work together

Trade Alert - Delivering the latest product trends and industry news straight to your inbox.