Shopify has been one of the best and most recognized E-Commerce platforms today. The idea behind Shopify is to help people build a personal and scalable online store with tons of apps and several built-in features, like 256-bit built-in SSL (Secure Sockets Layer) certificate, helping protect your site from hacking and protecting customers' data.

Shopify allows you to sell products directly and through a range of social media and the market with the help of apps on your website.

Shopify powers more than 800,000 businesses. It stands head and shoulder above all its rivals, even though not everyone can use it. We will explore the features of Shopify and everything you need to know, and decide whether it will serve your online e-commerce needs.


Pros of Shopify

  • It stood out as the best platform in terms of customer satisfaction and features.

  • Top of the art inventory system to take care of your store

  • Ability to sell across a series of channels like Instagram, Facebook, eBay, and Amazon

  • Very Easy to Manage

Cons of Shopify

  • There is a compulsory transaction fee, and subscribers need to use Shopify payments.

  • Switching themes will not automatically reformate contents

  • Adding more features to your store can increase the cost of apps

What is Shopify?

Shopify is a fancy SAAS online store builder for eCommerce websites with which users can have their online store. It's so simple, eliminating the need for special technical skills, excessive budgets, and you don't have to spend money hiring anyone to help you realize it. With this, you quickly create your online store without breaking the bank.

Who is Shopify for?

Anyone can use Shopify, whether they are an established e-commerce retailer or first-time seller.

All it takes is your idea, an Internet connection, what you are selling, and you will have your online store visible to the world in no time.

Shopify stands out with more than 1200 apps, distinctive features such as shipping tools, inventory tracking and a range of price plans. A robust platform can power any business, which is also scalable.

Is Shopify Easy to Use?

It's one of the easiest platforms you'll encounter. While it is almost impossible to get a site live in five minutes, Shopify manages to bring eCommerce tools together with an editor that you can easily use. It has a clean and simple interface, and almost 90% of our readers have revealed they would recommend Shopify to a friend. We believe people should try it themselves before deciding.

The ease of use is one of the most important factors to consider when trying a website builder, particularly an online store. Shopify is a standout eCommerce builder in terms of ease of use and versatility.

With its simple, clean, and clear interface, you can easily set up your store, even as a beginner.

Can You Rely on Shopify’s Marketing and SEO Tools?

Yes, these powerful tools will easily put you into the spotlight. Thanks to the selection of SEO tools that will help your business. There is also a blog section that focuses on SEO, and you have email marketing where you can choose apps from third parties or build-in tools.

Having an online shop makes no sense if no one sees it. Therefore, your business needs customers, as many as possible, to make it successful. This makes SEO important, the process of giving your website everything it needs to appear in search engine results, unless you go through Pay per Click, which is a completely different process.

There are many SEO tools that you can use on Shopify. Although it does not cover all areas of SEO, it covers only the basics to get you started on Search Engines, such as header code, custom URLs, etc. When adding products, Shopify will inform you about the best SEO practices you can try.

Shopify's SEO package needs to improve its keyword support for people who need this feature. BigCommerce is one of Shopify's competitors with this feature.

SEO is important for people who want their e-commerce store to found on the search engine results page. It also helps increase traffic to your website and leads to more sales. However, there are other ways in which customers can notice your store.

Viable Alternatives to Shopify

Every business is different, which means Shopify may not be the best choice for you. Here is a list of some top Shopify alternatives you can explore.

  1. BigCommerce
  2. Volusion
  3. WooCommerce
  4. Wix eCommerce
  5. Squarespace



1. Easy and Quick to Set Up

With Shopify, you can easily launch your online store without worrying about fees for common developments with other self-hosted platforms. It features a clean and easy-to-use interface, as the features are structured logically.

2. No Stressing about Tech

Using Shopify removes you from the stress of worrying about technical expertise, as the platform provides all hosting and software. With this, setting up and running your store is easy. You also get a faster and secure platform that can take care of any spike in traffic.

3. Reliable and Secure

People operating an eCommerce store will have to deal with sensitive customer info like credit card information alongside impatient customers. Therefore, your webpage should be fast, secure, and always be online.

With a hosted solution, you also get the advantage of reliability. Shopify can manage server maintenance alongside upgrades, making your store alongside the shopping cart available every time.

4. 24/7 Customer Support

Shopify also stands out for customer support. They are available 24/7 every day with a reasonably and depending on how you contact them, instant response if via webchat meaning your business is never alone.

Their customer support is available via email, webchat, or phone. This is alongside the series of community forums and documentation on the Shopify Help Center.

5. Mobile Friendly

Now that the number of website visits from mobile surpasses PCs, your website needs to be mobile optimized. Shopify is aware of this, which makes its entire platform with all the themes mobile-friendly. A built-in mobile commerce shopping cart is also free, which means you will be great on all mobile devices, and there is no restriction on where your customers can shop.

6. It can be Customized

Users have about 160 themes, including free and paid ones they can use on Shopify. All these themes are responsive on mobile, and many others are available on sites such as ThemeForest. You can also customize any theme by editing the code.

Shopify offers retailers various themes to choose from for their business. Art & Photography, Jewelry & Accessories, Food & Beverage, Furniture, and many more are among the industry-specific themes. You may filter them based on whether they're mobile-only or responsive, as well as whether they're free or premium.

7. You get a series of apps.

There is a plethora of apps on the Shopify app store, which your store will find helpful. It is possible to add loyalty programs, reviews, customer wish lists, print labels, shipping programs, social media sites, access in-depth analysis alongside other marketing apps.

You have almost 1,500 apps, which means there is an app for everything you want. Many apps are free with upgradeable paid features. Some industry specific apps are a paid subscription.

8. Abandoned Cart Recovery

Sometimes you will have visitors to your store who will have a product in their shopping cart and leave without making a purchase. Statistics show that 65% of customers will do this.

With Shopify, an abandoned checkout cart recovery program tracks and emails such customers automatically, reminding them of their abandoned cart. This allows you to generate more revenue easily.

Why not try Shopify free trial for 14 days (no credit card required). Check out the free and paid theme to see what theme will match your business. Or talk to one of our experts, who can help you pick the right theme for your business and ideas.