Reports show one in four small businesses are without a website. Looking at the percentage of businesses without a website, here at Beyond Boundary, we've compiled a list of important reasons a website is needed for your business success and attraction of new customers, as well as keeping the existing ones. As the internet continues to grow, more and more businesses recognize the importance of having a website.
Over 70 percent of small businesses have an online presence. Even though that is the case, a quarter of small businesses surveyed don't have a website (Source Top Design Firms)
A website is the most important tool a small business has to reach new customers. It is more important than ever for businesses to have a website that is well designed and easy to use. Customers expect to find businesses online, and if they can't, they will go to a competitor.
A website is a simple way to give customers the information they need about your products and services. It is also a way to stay in touch with your customers and build relationships. The following reasons make owning a website more crucial than ever:
Over 70% of Business Purchase Decisions Start With A Search Of Websites On Search Engines.
Many people in today's world approach search engines such as Google, Bing, or Yahoo to find a supplier and buy what they need. You need to understand this action to gain new customers for your businesses.
Google, Bing, and Yahoo are the biggest search engines, and 90% of searches are conducted on the internet. Importance of Website: search engines kick start 93% of the purchase decision people make.
(Business purchase stats source Visual Objects)
A Website Gives You Credibility. It Shows You're A Professional Business Here To Stay.
A website gives you credibility. It shows you're a professional business here to stay. It reassures customers that you're a long-term business, and provides them with contact information for customer service. Having a web site also allows potential customers to learn more about your products or services before they make a purchase.
Having a website for your market on its own indicates you are a professional, because some customers won't even regard your business as potential purchase as long as a website is absent.
It gives the impression that the company is not serious. There are, however, people who do not believe this, but it is safe to assume that 80% of people usually search for your business online to find out more about you.
A Website Is A 24/7 Marketing Tool. It Works For You Even When You're Not.
A website is a powerful marketing tool that can help promote your business 24 hours a day, 7 days a week. Your website can provide information about your products and services, as well as support sales and customer service. Even when you're not working, your website can be working for you, attracting new customers and generating leads and sales.
Your website is always open for business. While you may only work during certain hours of the day, your website can take orders and enquiries 24/7. This is especially important for businesses that operate in different time zones or cater to international customers.
Your website is a great sales tool. Not only can it showcase your products and services, but it can also provide more information about your business, answer common customer questions, and even take orders and payments. This means you can make sales even while you're sleeping!
Customers Expect It. If You Don't Have A Website, Potential Customers Will Go To Your Competitors Who Do.
For a business, a good website is the most important marketing tool for any business in the modern age. A website allows you to reach a wider audience than any other marketing platform, and allows you to showcase your products or services.
In today's business world, customers expect a business will have a website. If you don't have a website, potential customers will go to your competitors who do. You don't want to fall behind your competition or start at a disadvantage. Websites are an important part of generating leads for businesses. Potential customers are more likely to contact businesses with an online presence. By not having your own website, your business misses potential customers.
You Can Track Your Website's Analytics.
It's no secret that website analytics are useful. By understanding how customers interact with your site, you can make informed decisions about your marketing and sales strategies. But did you know that you can also use website analytics to track the habits of your best customers?
By analysing the data from your website, you can gain valuable insights into the behaviour of your best customers. This knowledge can help you convert more prospects into paying customers. Additionally, it can help you identify the channels that are most effective for acquiring new customers.
Without your own website to track analytics, you're missing valuable data that could be used to improve your business.
Your Website Provides Lasting Value.
Once you invest in a website, it is yours for life, and it will keep working for you. There are not many advertising methods that have the same advantages of working for you forever. An advert in the papers, magazines or even radio only gives you a single benefit, and once the advert is done, that's all.
A TV advert campaign only works as long as you keep paying for the campaign. A PPC campaign works as long as you have cash to burn and you're always up against other competition for competitive keywords. However, your website will always stay on, it will not be cancelled after a marketing run or go down after you finished your advertising campaign,
Your website is an important marketing tool that provides lasting value. It is always available to promote your business and build relationships with customers. Your website is a valuable asset that can help you grow your business and reach customers around the globe.
You Can Reach A Global Audience.
A website gives you the opportunity to reach a global audience of customers. You can operate your business 24 hours a day, 7 days a week in different languages. This gives you a huge competitive advantage over brick and mortar businesses, who are limited by their physical locations.
A website also allows you to target specific markets with your products or services. For example, if you want to sell products to people in different countries, you can easily set up local and international shipping options on your site. This makes it easy and convenient for customers to purchase from you, no matter where they are in the world.
If you want to reach a global audience with your business, a website is essential. It allows you to operate 24/7 in different languages and target specific markets with your products or services.
You Can Save Money On Marketing And Advertising.
Your website can save you money on marketing and advertising. By using your website as a platform to market your business, you can reach a larger audience with little to no cost. Additionally, your website can serve as a free form of advertising that is always available to potential customers. By utilizing your website to its fullest potential, you can save money while still effectively marketing your business.
A website gives a positive ROI, and for people in a B2B market, you will likely need a single sale to make the investment on your web site worthwhile, or maybe a handful. There are higher chances that your website will generate more customers over five years, considering that websites are classified as the third most important source of new customers for any small business.
A website can help a company save money on marketing and advertising by providing an always-on support system that is available to answer questions and provide information 24/7. This leads to our next point, customer support, which we believe is the foundation of any good business.
Your Website Provides Customer Support Via FAQ's, Live Chat and Chatbots
Your website provides customer support in the form of FAQ's and Chatbots. There are many ways to support your customers, from FAQs to blogs, and in-depth guides. They can easily help customers answer their questions on your web site. Additionally, chatbots can provide life support for your customers, which can be helpful if they have any questions or concerns about certain issues, a chatbot can easily answer or even provide access to functions not necessarily available via email or phone.
Websites with live chat can help customers by providing support and information in real-time. This can be beneficial for both the customer and the company, as it allows for a more immediate resolution of any problems or questions that the customer may have. In addition, it can also help build trust between the customer and the company, as they can see that there is someone available to help them if they need it.
A website helps boost your customer support by answering any questions that your customer may have that can be easily resolved. This is done when you write support FAQs, frequently asked questions and answers on your webpage. Through your blogs, you can go in-depth into some details of your service or product that answer, help or guide your customers.
The Best Way to Start Your Business Website
In conclusion, having a website is more important than ever because it allows businesses to connect with more customers, create an engaging user experience, and build trust. Additionally, websites can be a powerful marketing tool and help businesses generate leads and drive sales. Therefore, if you don't have a website, now is the time to create one.
If you don't have those skills, a well experienced and skilled website designer will be willing to help you. A good website will help you enjoy the great benefits listed above, and also gives you a good opportunity to convert your website visitors into leads and ultimately sales. Here's a quick guide on the website design process.
Do you need a beautiful and stable website, but don't have time to design it yourself? BBNDRY is here to help! We offer fast, creative web design services that will make your website stand out from the crowd. Our focus is on your users, so you can be sure your website will be responsive and easy to use. Contact us today for a free consultation!